Event notifications are a great way to get a pulse of your product, and connect with your prospect or customers at the right moment! ๐
Product, Success and Sales teams using June are coming up with amazing ideas. Here are a few notification set up that stood out.
๐ค Product teams
celebrate product milestones
acquisition: sign up
activation: core feature
retention: core feature used 10 times
referral: invite sent
revenue: plan purchased
celebrate feature adoption
Event when a feature is opened
๐ช Success
Understand product champions
Understand product champions: log in event-triggered 20 times
upsell opportunity: feature paywall hit
purchase intent: pricing section visited 3 times
get notified when a user performs a key action for the first time.
Here's how to do the latter (you have to add an event based filter imposing < 2 on the same event ๐
๐ Marketing
Identify the source of traffic that convert:
a user just signed up from the blog/a paid campaign/socials
๐ฐ Sales
Identify the high-value leads
Users belong to at large company just signed up (Wales alert)
Convert free trial opportunity
Users interact with an upsell funnel
Users tried a premium features during the trial phase
Expansion opportunity
User sent more than 3 invites in the past 30 days
User has more than 10 log in
Users logged in more than 5 times last week