Retention impacts every business metric that you care about.

Here you can find a complete Playbook about user retention: a must-read!

Company retention is the percentage of Active Companies at any time after X days from signing up or installing your app.

To run a useful retention analysis you need to ask yourself:

What's the ideal frequency at which companies should use my product?

You need to figure out what makes the most sense for your business.

Usual answers are: daily, weekly, monthly or yearly.

Once you figure this out you should pick the frequency to read your analysis in an efficient way.

To calculate your company retention you only need two more conditions:

Then it's all about computing the % of companies who satisfy the returning condition after having started using the product.

A Group is a way to associate individual users. Group can be company, organization, account, project, team or whatever other crazy names you came up with for the same concept.

In B2B SaaS, groups are frequently used to group users into account.

Groups work out of the box when set up in Segment. For more information, you can visit Segment official documentation.

Retention is the measure of how many users (and companies) return to your product over time. Arguably it's the most important metric for a SaaS product because it is the way to know that you are delivering value to your customers.

When your business retains its users (and companies), your revenue compounds. That's why understanding and prioritizing retention is key for long-term success.

To discover how many companies come back for a single specific feature you have to:

Go to the report to see your company retention!

Make your colleagues aware of how your product is performing by sending the graph in your Slack channel.