The purpose of this report is to understand if users have crossed specific checkpoints in your product.
Unlike funnels, activation reports don’t have a strict order and help you optimize the broader journey.
Milestones typically include behavioural criteria as well as qualification ones.
Best practices
Most successful tech companies setup typically a few but meaningful milestones.
Either milestones until their user activate:
Sign up
Set up completed: requirement(s) needed to be able to get the value of your product
"Aha" moment: action(s) regarding the very core of your product
Activation: steps you consider essential for the beginning of the user journey
Other typical milestones are:
Transaction completed (when a payment was completed)
expansion (when a teammate was invited)
In June you can add multiple events to the same milestone and choose their relationship: both should be accomplished to complete the milestone or even only one of them.
Example
For June these milestones are:
Mind that you can create company activation checklists as well!