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June vs Heap

All you need to know to pick the best tool for your company

Updated over a week ago

Both June and Heap are product analytics solutions. They will make you understand how your users and companies behave in your product. These learnings will ultimately be used to: improve the activation of your latest users, prioritize iterations on features and improve user retention. June is the new, modern, way to get insights from your data. Not only can June be used by non-data-savvy people, it’s also built to meet the needs of modern B2B SaaS companies.

How is June different from Heap?

These two products might look very at first but in reality, the differences are multiple.

Firstly, Heap was founded back in 2013 and their main focus is on large corporations whereas June was started 2.5 years ago and built for modern B2B SaaS.

As you can see June serves the most modern B2B SaaS companies that are backed by the best VCs in the world. Instead, Heap is used by bigger and more traditional companies such as Bridgestone or Logitech

Thousands of companies signed up for June, and dozens switched from Heap, to adopt the next generation of product analytics. Hereafter are the main reasons why:

  • It's accurate June only relies on explicit tracking and does not support auto-tracking making it more reliable and accurate. When every account makes a difference more accuracy is needed. Oh and, ad-blockers won't make you blind if you follow our advice to track behavior in the back end.

  • It’s built for SaaS June has been developed with the distinct requirements of modern B2B SaaS companies in mind, which differ significantly from those of large corporations or e-commerce businesses. SaaS companies typically operate on subscription-based models with an emphasis on customer retention and long-term engagement. As a result, they require analytics solutions that can effectively track and analyze user behavior, feature usage, and customer satisfaction to optimize their products and services.

  • It doesn’t require expertise Everyone can start learning from data since the really the first session. You won’t need to have years of experience. No need to come up with a formula or read 3 articles to build a dashboard, June does everything out of the box.


Both Heap and June have a vast set of features that you can use. Here’s an overview of them:

June’s strengths

Most B2B SaaS track the same high-level metrics: Active Companies, Company Retention, and Power Companies. June gives you all of this without you having to set it up. Heap can of course give you the same stuff but you’ll have to do the heavy lifting yourself. This is because they privilege the possibility of making you choose whatever visualization method over simplicity. June helps hundreds of companies understand their user behavior through reports, without having to spend energy creating dashboards.


Data analytics is not always simple. For this reason, June helps you focus only on a few, but relevant, metrics to get to know your users better. To help you craft relevant metrics and analyze them, June comes with ready-made templates and jargon-free actions step by step to make sure you move the needle.Data visualization should not be the goal but a means to help you take action. For this reason, June’s reports come with built-in insights, detailed user lists, and product metrics benchmarks to understand where there’s room for improvement. June does not leave you alone with an infinite amount of data points you need to conclude from. It guides you.

We’re focused on startups and scaleups. Mixpanel is mainly focused on enterprise accounts. That means we’re always available to hop on a call with you to answer a question or fix a problem. For example, June offers a free consultancy call to help you design the tracking plan. This is because coming up with the right tracking and evolving it can be tricky. Especially when a complex tech stack is already in place. Shared slack channels are also an option for even quicker customer support.

Getting to talk with a human (that’s not in sales) is usually hard, we make it simple!

Built for SaaS

June offers all the main SaaS metrics out of the box so that you can be on top of your users (and accounts!) without any effort.Without doing any work or comparing different dashboards you’ll finally have an answer to these common-sense questions:

  • Which accounts are at churn risk?

  • Are my power users increasing over time?

  • Who are my most active users?

  • How many new users have I got today?

Everyone in a modern team should be up to date with what’s going on in your product. By using June instead of Mixpanel they’ll be able to get the insights themselves which will help them become more data-driven.

More grown-up companies also benefit from the simplicity of June because it frees up data analysts’ time by addressing the most frequently asked questions. In this way, analysts will be able to have the mental space to focus on the most complex questions. Here’s an example of how, a 250 employees E-commerce operations company, is using June to prioritize iterations.

“Low effort / great insights when it comes to understanding our user’s behaviors”

B2B SaaS features

At June we’re building the next-gen analytics with a particular focus on B2B SaaS companies.

Users can be organized into companies (accounts) that can then be treated as unique entities in every kind of metric. From company-level funnels to retention, everything is the same as in the user-level metrics. Most of these features are also available in Mixpanel, but they’re a +40% add-on. It’s also worth keeping in mind that Mixpanel was built more than a decade ago mainly for B2C apps with high volumes (mobile era).

June is also integrated with CRMs like Hubspot so that your team can interact with users with the right timing and messaging. This will help you identify ready-to-convert users and re-engage with the accounts whose engagement is decreasing.

June AI

June AI is a game-changer in the world of analytics. By leveraging the power of GPT-4, June AI now allows users to simply ask questions in plain English, which are then seamlessly translated into SQL queries to generate insightful reports. This revolutionary approach is set to redefine the way businesses conduct analytics, making it more accessible and user-friendly than ever before.

June has always been known for its simplicity and ease of use, but with this new GPT-4 integration, it takes its capabilities to a whole new level. Users can now ask even the most complex questions and receive detailed insights, all without needing any technical knowledge or experience in SQL.

Heaps’s strengths

Session recordings

Session recordings are a method of capturing user interactions with a website or application in real-time. They allow businesses to observe how users navigate, interact with elements, and experience the interface, providing insights into usability issues, user flows, and opportunities for enhancing user experience. For this reason it's mainly used for UX researchand QA.

Microsoft Clarity is a free alternative to other session recording tools. It offers user-friendly features such as session replays, heatmaps, and insights, enabling businesses to analyze user behavior and improve their website or application without incurring additional costs.


Behavioral analytics for mobile is designed to capture and analyze mobile-specific user actions, enabling businesses to understand the complete customer journey across devices. By unifying the dataset from both web and mobile platforms, businesses gain insights needed to create a truly holistic user experience.

Historically, finding reliable analytics tools for mobile has been challenging. However, with the introduction of advanced mobile behavioral analytics, businesses can now efficiently track, measure, and optimize user interactions on mobile devices. This ensures a seamless and consistent user experience, regardless of the platform used, leading to higher customer satisfaction and engagement.

What you’ll see in June soon

We’re young, we’re free, we ship fast. Here are some things that you can expect soon :)

  • Salesforce integration

  • June smart traits™

  • Automatic group calls

  • Advanced audience filters

  • Intercom integration

  • Advanced churn predictor

Every week we issue a changelog with the latest features so that you can check our progress. Check it out here.

If you have any questions or need help just pick a slot here.

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