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How Audience filters work
How Audience filters work

All you need to know about audience filtering

Updated over a week ago

In June, a more comprehensive understanding of your audience is possible through the use of three main categories of filters: User-specific, Company-specific, and Event-based.

Audience filters in June

  • User trait filters

    User-specific filters are based on individual users' traits. These filters enable you to only look at users that match a certain criteria. For example you could look at only users located in US.

  • Company trait filters

    Company-specific filters are set based on the company traits. This is the same concept of the user trait filters but at a company level. For example you could consider only companies that are on the enterprise plan.

  • Event-based Filters

    The third type of filter, Event-based filters, allow you to focus on users who have performed specific actions a certain number of times in a certain time range. These filters are crucial for understanding the frequency of user activities and identifying trends or patterns within your user base. For example, you can set a filter to show users who have logged into your application more than ten times. This can help identify your most active users or determine the effectiveness of a feature or service.

How Filters Work with Reports

Regardless of the filter type, June's reporting function allows for the cross-application of filters, providing a better of your audience's behavior.

When you add a user trait filter and look at a company-level report, June will display only those companies that have users who comply with these filters.

Similarly, applying a company-specific filter and switching to a user-level report will only display users belonging to companies that meet the applied company filter.

Event-based filters also work in this manner. When applied, they can impact both company-level and user-level reports. For instance, if you set an event-based filter to only show users who have performed a specific action more than five times, and you then view a company-level report, only companies with users who meet this criterion will be displayed.

Where and how to use filters

Audience filters can be used in various places in June:

  • Inside a Report

  • In the People section

  • In Saved Audiences

  • In the Live Feed

  • In Slack Alerts

In each of these places you'll be able to combine multiple filters (user traits, company traits and event based filters) in the way you prefer.

Here's an example:

In this case we combined two different operators: AND, OR. You can do so by creating a Filter Group by adding a filter with the + and then by clicking in + Add Filter.

Essentially you can change the operator within a Filter Group without changing the global ones (in this case the and ). Or similarly, change the global filters without changing the ones within the filter group. This allows you to nest ANDs, ORs :)

Not sure which traits to track? Have a look at this article

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