Product analytics solutions help you understand how your product is being used. Specifically, they can help you to better activate your recent sign ups, understand which features need an iteration and boost user retention.
June is the new, modern, way to get insights from your data. Not only can June be used by non-data-savvy people, it’s also built especially to meet the needs of modern B2B SaaS companies.
How is June different from Amplitude?
There are many differences between the two considering that Amplitude was founded back in 2014 and their main focus is on B2C applications whereas June was started 2 years ago and built for modern B2B SaaS.
Thousands of companies signed up for June, and hundreds switched from Amplitude, to adopt the next generation of product analytics. Hereafter the main reasons why:
It generates automatically the metrics you should track
As you connect data, June will automatically generate the most important metrics for you with insights and actionable tips, out of the box. And if you want to go deeper, there’s a ready-made template for pretty much everything a B2B SaaS should be tracking. Amplitude instead, makes you build the dashboard from scratch
It’s for teams, not just for data analysts
Everyone can start learning from June from the first session. From customer success to engineers. Self-serve the information you need without bothering your colleague. No need to choose between a unique count or a cumulative one, June does everything for you. On the other side, getting insights from Amplitude is really hard and it requires a long (and steep) learning curve
It’s for B2B SaaS
Unlike Amplitude, measuring company-level metrics such as a Funnel or Account Retention is a piece of cake. Following account expansion and engagement requires just 2 clicks using June’s company page. There, you’ll find the engagement of the accounts over time as well as the most performed actions and the list of members of the workspace. Additional informations such as traits can also be synced automatically to your CRM to make sure your sales team is always up to date with what’s going on in the product.
Features
Both June and Amplitude have a vast set of features that you can use. Here’s an overview of them:
June’s strengths
You shouldn't have to build from scratch the same metrics over and over again. But Amplitude just makes you do that because it privileges flexibility over simplicity. June helps hundreds of companies understand their user behavior through reports, without having to spend energy creating dashboards.
Simplicity
June offers all the main metrics out of the box so that you can be on top of your users (and accounts!) without any effort.
As an effect, you won’t need to hire an analyst to answer simple questions such as:
Which new sign-ups did not activate last week?
Who are my power users?
What’s my least used feature?
Which paying accounts are at churn risk?
If you’re a young PLG company, everyone on your team should be up to date with what’s going on in your product. By using June instead of Amplitude they’ll be able to get the insights themselves which will help them become more data driven.
More grown-up companies also benefit from the simplicity of June because it frees up data analysts’ time by addressing the most frequently asked questions. In this way, analysts will be able to have the mental space to focus on the most complex questions. Here’s an example of how Hive.app, a 250 employees E-commerce operations company, is using June to prioritize iterations.
Thomas, founder @ Gitguardian “I got 90% of the data I need against Amplitude with much less time spent. Event inspector and user list are also invaluable resources when debugging or looking for room of improvement”
Guidance
Product analytics is not always straightforward. June helps you focus only on a few, but relevant, metrics to get to know your users better. To help you craft relevant metrics and analyze them, June comes with ready-made templates and jargon-free actions to get you to the result.
June goes beyond data visualization and helps you take action on your data. It comes with built-in insights, detailed users lists, and product metrics benchmarks to understand where there’s room for improvement. June does not leave you alone with an infinite amount of data points you need to conclude from. It guides you.
Amplitude is focused exclusively on enterprise accounts. We’re focused on startups and scale up. That means we’re always available to hop on a call with startups to answer a question or fix a problem. For example, June offers a free consultancy call to help you design the tracking plan. This is because coming up with the right tracking and evolving it can be tricky. Especially when a complex tech stack is already in place. Shared slack channels are also an option for an even quicker customer support.
With Amplitude, getting to talk with a human (that’s not in sales) is particularly hard.
Franziska, PM @ xChange: “June allows me to very easily generate insights with the templates. Providing me even with ideas on what metrics would be good to track and measure. It helps me to generate insights AND learn about how to be more data driven as a product manager”
Account-first
June was born from a simple idea. Make product analytics for B2B SaaS available to everyone.
Users can be organized into companies (accounts) that can then be treated as unique entities in every kind of metric. From company-level funnels to retention, everything is the same as in the user level metrics.
Of course most of these features are also available in Amplitude, but they’re in a pricey enterprise plan which is only affordable for already established companies. It’s also worth keeping in mind that Amplitude was built almost a decade ago mainly for consumer apps (mobile era).
June is also integrated with CRMs like Hubspot so that your team can interact with users with the right timing and messaging. This will help you identify ready to convert users and re-engage with the accounts whose engagement is decreasing.
Valentin, Founder @ Specify “June helps me create reports easily and have visibility of milestones for each company”
Predictable pricing
June’s pricing is simple and based only on the amount of active users you have.
Free up until 1,000 active users every month and then the Growth plan starts at $149 / month. Growth plan includes company-level analytics, 1-1 analytics coaching, priority support and much more.
For more details check the pricing page here.
Amplitude doesn't share its pricing publicly, so you have to speak to their sales team to get up and running, and negotiate a price based on your usage. It’s also true that if you’re a young startup you’ll get 1 year for free but then the pricing becomes really steep. If negotiated their cheapest plans usually start at $25k / year.
Amplitude’s strengths
Machine learning
Amplitude is the most mature tool in the product analytics space and they main customers are Fortune 500 companies. For these reasons, the variety and the depth of their features is unpaired. If you are now a big company with very complex needs then you should consider going for Amplitude instead of June to run statistical experiments on large datasets.
Still there are companies that adopt June together with a BI tool like Metabase to be able to answer all the possible questions: the simple on-going ones with June and the most complex with the BI.
Amplitude also offers a personalization engine fueled by machine learning to create custom experiences based on ML predictions. These kinds of advanced features are mainly for large marketplaces that are looking into the optimisation of their shopping experience.
Statistics
If you have dozens of users and you’re in the optimization phase rather than the building one, then Amplitude’s experiments will help you run some proper statistics. Confidence intervals, statistical significance, you'll have them all.
These analyses along with A/B testing are used mainly in already established B2C companies to improve conversion rates. June is not suitable for these kinds of use cases.
What you’ll see in June soon
We’re young, we’re free, we ship fast. Here are some things that you can expect soon :)
Salesforce integration
June smart traits™
Automatic group calls
Intercom integration
Advanced churn predictor
Every week we issue a changelog with the latest features so that you can check our progress. Check it out here.
Ps: if you’re an Amplitude user and want to give June a shot, you can import your data in just 1 click ! Here's how to do it