Acquiring new companies is one of the most exciting parts of building a SaaS product.

Track your progress with this template

A new company is someone whose users performs an action in your product for the first time. In most cases, this action is signing up but this is not always true.

A more flexible way to define a new company is by establishing that a company is a New Company when one of the company's users perform any action within the product.

The number of new companies is a good metric to understand how's your marketing doing.

Keeping track of your new companies week over week (WoW) growth is among the best practices for SaaS tools (most of YC companies look into this metric).

It will help you to set good goals for your team and evaluate the impact of initiatives such as launches.

To get your New Companies you only have to pick the event that users in a company do as soon as they sign up (pick First Event if you are not sure which one to choose).

Go to the report to see your new users!

Make your colleagues aware of how your product is performing by sending the graph to your Slack channel.