Funnels are everywhere.
Add your events to create a basic funnel and count the number of times a specific event is triggered.
Here you can find a detailed article about Funnel Analysis that could be useful
How to define a funnel
The first thing you have to do is to have a clear understanding of:
the steps of the journey
the order in which they should be completed
the target audience
Once you've done that, head to the Funnel template in June
Why a funnel
A funnel is the easiest way to picture a portion of a user journey in your product. It is particularly useful to detect bottlenecks.
Hereafter some of the most popular use cases:
Acquisition: Signup funnel
Activation: Onboarding funnel, feature activation funnel
Virality: Team invite funnel
Monetization: Free-to-Paid funnel
Testing: Fake door button funnel
If you have more than one use case you can simply make multiple copies of this template 😀
How to use our funnel template
You can build a multi-step funnel by picking the events (or page views) that represent the steps of the journey you want to assess.
Just make sure to pick them in chronological order 😉. Then select a specific audience for your funnel if you wish to.
Now you are good to go, just hit Go to report and see the result
Click on the colored part of the bar chart to see who completed the step and on the opaque one to see who dropped off.
Make your colleagues aware of how your product is performing by sending the graph in your Slack channel.