Funnels are everywhere.

Add your events to create a basic funnel and count the number of times a specific event is triggered.

Here you can find a detailed article about Funnel Analysis that could be useful

How to define a funnel

The first thing you have to do is to have a clear understanding of:

  • the steps of the journey

  • the order in which they should be completed

  • the target audience

Once you've done that, head to the Funnel template in June


Why a funnel

A funnel is the easiest way to picture a portion of a user journey in your product. It is particularly useful to detect bottlenecks.

Hereafter some of the most popular use cases:

  • Acquisition: Signup funnel

  • Activation: Onboarding funnel, feature activation funnel

  • Virality: Team invite funnel

  • Monetization: Free-to-Paid funnel

  • Testing: Fake door button funnel

If you have more than one use case you can simply make multiple copies of this template 😀

How to use our funnel template

You can build a multi-step funnel by picking the events (or page views) that represent the steps of the journey you want to assess.

Just make sure to pick them in chronological order 😉. Then select a specific audience for your funnel if you wish to.

Now you are good to go, just hit Go to report and see the result

Click on the colored part of the bar chart to see who completed the step and on the opaque one to see who dropped off.

Make your colleagues aware of how your product is performing by sending the graph in your Slack channel.

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