Is your landing page appealing? Use June's funnel to find out!
How to Define Sign-up conversion
The conversion is the % of people who signed up for your product after visiting a certain page of your website.
To compute this rate you need:
a starting point tracked with a pageview (usually your home/landing page. Example: june.so/blog)
an entry point tracked with an event (usually an action that only people who signed up to your product can perform. Example: signed_up)
Why Sign-up conversion
Having an idea of how many people sign up to your product after looking at a certain page (landing page, blog ecc) will give you an idea of the volume you must reach to hit your goals.
You'll then learn which channel is the most efficient one and which one needs more care to start performing.
How to use the Sign-up conversion template
To learn your conversion rate all you have to do is:
pick the pageview of your starting point as the first step (make sure you are tracking it. Segment's documentation, June's SDK one)
pick your entry event (sign_up, log_in, app_opened) as the second step (make sure you are tracking it. Segment's documentation, June's SDK one)
The "sign up" event should have both the anonymous and the identified user IDs attached to it. Basically, you have a conversion when a visitor with an anonymous id gets the user Id. This is how June reconcile the two profiles.
What setup do you need?
To make sure June understands how anonymous users and identified users related to each other you need to pass the anonymousId to the events triggered by the identified user. Like this:
