Audiences allow you to tailor your dashboard's data view to specific user groups or metrics by applying filters across the dashboard or individual cards. Here's how they work:
1. Creating an audience
To create an audience:
At the top of your dashboard, click "Add filters"
Define your filters (e.g., active users, churn risk, or specific timeframes). These filters will apply as a dashboard-level audience.
2. Applying dashboard filters to cards
By default, cards on your dashboard may not automatically pick up the dashboard filters. To apply the dashboard audience filters to specific cards:
Click "Edit" on the card you want to update
Tick the box labeled "Use dashboard's audience filters"
This flexibility allows you to use dashboard filters selectively—for instance, you might want to apply a "churn risk" filter to graphs showing user activity but exclude it from a graph summarizing overall revenue trends.
💡 Imagine you're analyzing retention metrics for a specific customer segment (e.g., small businesses). You can create a dashboard filter for "companies with less than 50 employees" and apply it only to retention-related cards while keeping overall metrics unaffected.
3. How to know if a card is using dashboard filters
Check the top left corner of each card:
Grey line: The card is using its own audience filters
Purple line: The card is using the dashboard’s audience filters
This visual indicator ensures you're always clear on which filters are affecting your data.