You can update traits about users and companies mainly in two ways:
by triggering an .identify call (for user traits) or .group call (for company traits). Learn more
from the UI in June (this would not go to your CDP in case your using one)
If you need to update your traits on an ongoing basis check out this article.
If you're not sure which traits to send here you can find some examples.
Related issues:
- users have the wrong properties or traits
- I want to have more informations about my users