.identify() and .group() functions in analytics are used to track user behavior and their group activities, respectively.
.identify()assigns a unique ID and traits to a user for individual tracking..group()assigns the user to a specific group (like a company) for group-level tracking.
You should use both for comprehensive data collection. Call these functions once per session, not at every render. In React, you can invoke them in a useEffect hook with an empty dependency array ([]), ensuring they're called once when the component mounts.
Related questions:
When is it appropriate to initiate the
.identify()and.group()functions?At what point should the
.identify()and.group()calls be triggered?When are you supposed to invoke the
.identify()and.group()methods?What's the suitable timing to make the
.identify()and.group()calls?When should you make the
.identify()and.group()function calls in your application?