Benchmark

Depending on the product you are building, your customers should log in at various cadences. Below are commonly used set up:

Vertical

Period

Long term period

Long term target

Median

Social Network

Monthly

Month 12

45% - 65%

55%

On-Demand

Monthly

Month 12

20% - 30%

22%

Travel

Annual

Year 2

20% - 35%

29%

E-commerce

Monthly

Month 12

10% - 25%

16%

Subscription

Monthly

Month 12

25% - 35%

33%

📚 Resource: Andrew Chen, Y Combinator, more here

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