Benchmark
Depending on the product you are building, your customers should log in at various cadences. Below are commonly used set up:
Vertical | Period | Long term period | Long term target | Median |
Social Network | Monthly | Month 12 | 45% - 65% | 55% |
On-Demand | Monthly | Month 12 | 20% - 30% | 22% |
Travel | Annual | Year 2 | 20% - 35% | 29% |
E-commerce | Monthly | Month 12 | 10% - 25% | 16% |
Subscription | Monthly | Month 12 | 25% - 35% | 33% |
📚 Resource: Andrew Chen, Y Combinator, more here