June uses a set of rules to analysis your Active users ratio - also referred as stickiness. Here is a tear down.

DAU/MAU

This metric is relevant for products with daily usage.

Commonly accepted benchmarks are:

Average DAU/MAU

Good DAU/MAU

Great DAU/MAU

Consumer products (ex: Facebook)

30%

40%

50%

SaaS (ex: Stripe)

15%

20%

30%

Finance

11%

18%

25%

eCommerce

10%

15%

22%

Media

12%

18%

26%

Let’s look at the DAU/WAU for some familiar products:

source: Sequoia Capital

πŸ’‘ Pro tips: a DAU/WAU of 60% suggests that there are people who use the product every day and others that use the product much less. This rule of 60% as a threshold for identifying the best active user metric for a product is generally helpful across all use cases.

DAU/WAU

It is not uncommon for DAU/WAU to be about 50% higher than DAU/MAU.

Average DAU/WAU

Good DAU/WAU

Great DAU/WAU

Consumer products (ex: Facebook)

45%

60%

75%

SaaS

22%

30%

45%

source: Sequoia Capital

πŸ“š Resources: David Sacks, Andrew Chen, Mixpanel, Sequoia Capital

WAU/MAU

This metric is relevant for products with weekly usage.

Getting benchmark fo this one gets harder, but here is the DAU/WAU for some familiar products:

source: Sequoia Capital

πŸ“š Resources: Sequoia Capital

πŸ’‘ Pro tips: If the average user opens the product between two and three weeks of the month, i.e. WAU/MAU is at or above 60%, then the product could be classified as one with weekly usage.



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