June uses a set of rules to analysis your Active users ratio - also referred as stickiness. Here is a tear down.
DAU/MAU
This metric is relevant for products with daily usage.
Commonly accepted benchmarks are:
| Average DAU/MAU | Good DAU/MAU | Great DAU/MAU |
Consumer products (ex: Facebook) | 30% | 40% | 50% |
SaaS (ex: Stripe) | 15% | 20% | 30% |
Finance | 11% | 18% | 25% |
eCommerce | 10% | 15% | 22% |
Media | 12% | 18% | 26% |
Let’s look at the DAU/WAU for some familiar products:
source: Sequoia Capital
💡 Pro tips: a DAU/WAU of 60% suggests that there are people who use the product every day and others that use the product much less. This rule of 60% as a threshold for identifying the best active user metric for a product is generally helpful across all use cases.
DAU/WAU
It is not uncommon for DAU/WAU to be about 50% higher than DAU/MAU.
| Average DAU/WAU | Good DAU/WAU | Great DAU/WAU |
Consumer products (ex: Facebook) | 45% | 60% | 75% |
SaaS | 22% | 30% | 45% |
source: Sequoia Capital
📚 Resources: David Sacks, Andrew Chen, Mixpanel, Sequoia Capital
WAU/MAU
This metric is relevant for products with weekly usage.
Getting benchmark fo this one gets harder, but here is the DAU/WAU for some familiar products:
source: Sequoia Capital
📚 Resources: Sequoia Capital
💡 Pro tips: If the average user opens the product between two and three weeks of the month, i.e. WAU/MAU is at or above 60%, then the product could be classified as one with weekly usage.