June

If you use the <a href="https://help.june.so/en/articles/6782394-hubspot-integration">Hubspot integration</a> for June then here are a few of our favourite ways of using June and Hubspot together.

To generate dynamic traits on your users or companies we recommend using Crone jobs. Here is how they work:

<a href="https://help.june.so/en/articles/7029549-automating-company-trait-updates-with-cron-jobs">https://help.june.so/en/articles/7029549-automating-company-trait-updates-with-cron-jobs</a>

Avoid Churn: pass product usage data points from June to identify the accounts that are more likely to churn from your product. In particular you can look at:

1. 50% drop in usage in the past 14 days
2. 1 or 0 active seats in the past 14 days
    

Increase trial conversion rate: Monitor the engagement of trials and make sure that the accounts that are trialing get the most out of the product and hit the activation milestones. In particular you can look at:

1. app usage close to non in the past 14 days 
2. plan = trial 

1. Avoid Churn: pass product usage data points from June to identify the accounts that are more likely to churn from your product. In particular you can look at:
 1. 50% drop in usage in the past 14 days
 2. 1 or 0 active seats in the past 14 days
 
2. Increase trial conversion rate: Monitor the engagement of trials and make sure that the accounts that are trialing get the most out of the product and hit the activation milestones. In particular you can look at:
 1. app usage close to non in the past 14 days 
 2. plan = trial

Identify Product Qualified Lead (PQL): pass a mix of product usage data points and trait from June to identify the users that are more likely to convert. This is how we do it in June:

1. number of active seats &gt; 3
2. engagement last 14 days + 100%
3. plan = free
4. Number of monthly active users &gt; 800 (our free plan is limited to 1,000)

1. Identify Product Qualified Lead (PQL): pass a mix of product usage data points and trait from June to identify the users that are more likely to convert. This is how we do it in June: 
 1. number of active seats &gt; 3
 2. engagement last 14 days + 100%
 3. plan = free
 4. Number of monthly active users &gt; 800 (our free plan is limited to 1,000)

These use cases are the most common ones, but we've seen many more. Don't hesitate to reach in the chat if you're seeking for more inspiration. Or for any other questions.

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