How we count an active user
we count uniqueness based on the user_id, we don't make a difference if users are logged in or not ☝️
we count active users based on the events they trigger, no event no activity, as simple as that 😃
In case no user_id is provided we count +1 for every new anonymous user. This happens if 1/ users are logged out (let's say on your home page), or 2/ if users don't have unique_id is attached at all.
DAU
Count the number of active user on a single day.
WAU
Count the number of active user on a single week (including week-ends).
MAU
Count the number of active user on a single month.
DAU/WAU
Shows how many days per week the average weekly user uses the product.
A DAU/WAU ratio of 60% means that the average weekly user returns to your product 4 days out of 7.
DAU/MAU
Shows how many days per month the average monthly user uses the product.